I'm a handyman and provide skilled home improvement solutions. I make their home look better with new updated, high-end fixtures and appliances, ie. installing new kitchen and bath faucets, new stainless steel appliances, installing new ceiling fans, lighting, deck repairs and fence repairs, etc.
My target audience: $100k-$400k in income - 25-65 years old, homeowners, busy working professionals, high-tech employees, ie. Apple, Google, Ebay, etc., realtors, lawyers etc.
I'm in Los Gatos which has many wealthy clients looking for very high quality services. They want to have the best of the best so they can show off to their friends, colleagues, etc.