We need a logo to represent SHIFT @ Ryerson. It will be the basis for branding our program and creating an identity on campus. The logo will be used on information pamphlets, posters, websites, and even large signs.
We want our logo to be fresh, young, and clean. It should be modern and appeal to young people, but also warm and inviting. Keep in mind that the key concept being represented is TRANSITIONS.
We have thought about going with a computer theme and incorporating the Shift Key and @ sign. It would be interesting to see some logos with this theme. We will also welcome other ideas that are not along this line and are excited to see what different things you can come up with.
We would like to see some logos with "Students Heading Into Full-Time at Ryerson" and some with just the acronym “SHIFT @ Ryerson.” In terms of colour – we are very flexible. We will use the colours from the logo in the rest of our branding. Ryerson University uses navy and gold. You can use these colours or not. I’ve attached the Ryerson logo for you to see along with some ideas we liked.
THANK YOU for your interest. :)