Hi, here are some short guidelines:
- We do digging with excavators and also planning and building driveways (asphalt and stone paving)
- Friendly company, high quality services, visionary and creative, a long tradition
LOGO USAGE AND COLORS
- A versatile logo for use on vehicles, website and paper documents
- Logo must work well on our ORANGE VEHICLE! (see the image below)
- On white surface logo has to contain some ORANGE color, which will be our main "corporate identity color".
- Do not use too much blue shades that reminds of water, but feel free to explore other ones
- A black and white version for print
- "VODE" is our family surname, "D.O.O." equals LTD.
- 1993 is the year of establishment of the firm
- Make a version that includes tagline: "izkop.si"
- Use an EXCAVATOR BUCKET as a main element that symbolises an extended hand towards you (for a friendly handshake)
- Try to incorporate some energy and movement (dynamics)
- Get some interesting ideas for original logo (you can write me to discuss it)
If you have any questions, I am happy to anwser them.
Please note that we only accept your original designs.
We would appreciate if your entries won't be searchable in Google.
- We prefer the logos with LARGER BUCKET that is easier and faster to recognize from longer distance and smaller logo print
- We also prefer SIMPLE MINIMALIST DESIGN
- You can make text D.O.O. smaller and VODE bigger
- See the large bucket examples in images
- Things to take into account: Our name "VODE" means water which sometimes confuses people, they don't think that our service is excavating, that's why you need to be careful with a symbol, it needs to be large enough and evidently, that it is an excavator bucket. Our domain "izkop.si" means excavating.si.
- Please do INCLUDE A LOGO VERSION ON OUR VEHICLE, it is very important. We have more of these trucks, and they will be used for our main promotion, that's why logo on them must work brilliantly! :)
- In most cases we prefer an excavator bucket symbol to stand on it's own, unattached. We don't like it so much to go from letters (V, O, D, E), unless you have some special, original idea. If you do have one, ignore that and make us a wonderful surprise!
We can also talk about it first. :)
UPDATE FOR FINALISTS:
There are some new informations we need to share with you. First, I would like you to see a new picture I attached in my Brief.
Our new logo will be used in 2 ways:
• ON THE VEHICLE: Logo icon + our domain name (http://www.izkop.si)
• ON THE WEBSITE: Logo icon + our company name (Vode d.o.o.) + year (1993)
So, the logo icon has to stand on it's own. It also has to be usable in one color, mainly in black. It has to be simple, less details, strong lines, very well visible from a far distance. It has to quickly tell the point.
On our vehicle, it will be used at the place, where the black ellipse is, so partly at the background under the domain name (please see the picture I attached).
The logo, that will be best suited for that purpose, wins.
I will also communicate with you individually to get the best results.
Please, write to me if you have any questions.
I look forward to continue working with you guys! =)