A logo to represent my boutique consulting firm: Capital D Design.
The logo should appeal to high-end business audiences in marketing, communications, technology and executive suites. A mid-to-large company focus.
Logo should be creative and visually interesting, but Fortune 500-compatible. It can utilize my shorthand "CapD" if desired.
The logo needs to convey the following:
-The notion that this is not about "traditional" design -- rather, it's using design principles to provide world-class innovation, brand development, problem solving, user experience, and messages that matter.
- Is based on research done at a highly-acclaimed graduate degree program
- Design is at the center of what we do, but the output is intellectual property... not "designs."
The identity/logo should be flexible enough so that it can include the tag-line "designing success from the inside out" -- which helps articulate the nature of design we're talking about.
NOTE: The "D" in the middle of the name is critical... and should be obvious in the design and capitlized.
I am looking for an original design using creative use of font, color, and illustrative metaphors. I don't see real imagery driving this, but I'll leave the particulars to the pros (i.e., you)!
Please review the website (http://capitalddesign.com) to get a sense of the firm's mission and approach. Note: Site design is subject to change.
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd
Comps that work for website, letterhead, and business card.