Kelly Pharmaceutical Solutions, Inc. - KPS
KPS Mission Statement: “Our mission is to deliver innovative and cost-effective pharmaceutical products and solutions to the global medical community. KPS will design, develop, and distribute these products and solutions to hospitals, nursing homes, drugstores, and individuals, while creating value for its shareholders.”
KPS was founded in 2010 for the purpose of creating innovative and cost-effective pharmaceutical products and solutions. The initial emphasis at KPS is in blister pack medical packaging, and delivering products and solutions to that market segment.
KPS is focused on four concise business strategies. First, creating innovative and cost-effective pharmaceutical products, as well as designing, developing, and distributing customized solutions for a specific group of clients via expert application assistance. The second area of focus is developing a world-class marketing infrastructure. Third, KPS is targeting not only the national market, but also looking to provide its products and solutions to the global medical community. Finally, KPS is devoted to continuous improvement with a focal point on creating follow-up technology to ensure the highest quality products and solutions for an ever-evolving market.
KPS is targeting not only the national market, but also looking to provide its products and solutions to the global medical community. KPS will design, develop, and distribute these products and solutions to hospitals, nursing homes, drugstores, and individuals. Although this is an existing market, the majority of products and solutions we offer will be inventive.
The creation of a good logo is critical to the successful launch of our company. Because this is a new company offering innovative products and solutions, we are looking to create solid branding with the KPS name. Therefore, we would like KPS to be an integrated part of the logo. Not only will the logo be used on our business cards, but also on each page of our website. Therefore, it has to be adaptable to both environments. Some initial concepts we have had are as follows:
The focus is on pharmaceutical products and solutions, and more specifically in blister pack medical packaging. Therefore, something that integrates this type of packing or pills in the background would be well received. Although we are marketing to individuals, we will also focus on hospitals, nursing homes, and drugstores. Therefore, we want a design that is clean, simple, and will have corporate appeal.
A good focal point is looking to medical websites to get an idea for the look/feel of these sites and color schemes. Our website is under construction, but it’s important that the logo folds into the website and has that look/feel. We don’t want the logo to be too busy (clean and crisp). It needs to be easily re-sized for our business cards and website. The logo will be atop our website on the left with the mission statement to the right.