I'm Poul Nielsen - owner and operator of a premium personal training company called Nielsen Fitness in Toronto. In early 2010, I'll be launching the newest facet of my business - Fitness Express - which needs a new, exciting, and dynamic visual identity.
Fitness Express will provide on-site personal training (in-home, condo, office, at the park, or anywhere practical) to clients in urban Toronto with plans for expansion. All of our trainers are fully certified are dedicated to helping people reach their fitness goals. The visual identity of the brand will be used on a website and promotional materials - including vehicles.
Our competitive angle is our simplicity and affordability. Fitness Express will cater to the general public – basically anyone who wants to get fit and stay fit, and will be priced lower than 'premium' personal training services which are covered off by Nielsen Fitness.
We believe a good workout is about effective design and not expensive equipment. We have created a 'fit kit' - all the necessary tools for an effective workout at home - which is the basis for many programs. A client with nothing more than a mat will also have a good workout with us.
And finally, we like to have a little bit of fun while we're at it - our goal is to have our clients look forward to their workouts.... instead of dread them!
Thanks in advance.