We want to establish a brand look and feel that will not only accurately represent us, but will also resonate with our ideal target market, making it much easier for us to attract them to our business offering.
I have attached a document called ‘logo inspiration.docx’ where I have pasted the logos’ of some of our existing clients as well as other businesses in our ideal target market.
We want a professionally designed logo that would not look out of place next to these other logos.
We believe a great logo will look good on a white piece of paper, a white business card or a white website. The newly designed logo will replace our current logo on our company website (which can be viewed at http://www.counselsearch.co.uk), so the colours should not clash with the rest of our branding which is mostly red and white. Our current logo is black but we would like the design entries to be in red and white.
We are happy to consider logos that are completely typography based or logos that include an additional design element like line(s), an image, an icon, or perhaps a design that incorporates the company’s initials ‘CS’ (etc).
The most important thing to us is that the new logo design stands out more than our existing logo, which we feel is not bold enough or memorable enough.
We look forward to working with you and are happy to provide further information as well as answer any questions you might have.