We are creating a protein snack bar that balances great taste, with the health benefits consumers are seeking, like high fiber, low sugar, and natural ingredients. Our protein bar is made from real, whole foods and is packed with protein. Taste and texture experience plays a key role in our product, and ensuring that users don't reach for other healthy, portable snacks. We are unlike many competitors out there, who sacrifice on taste to be more healthful, or leverage artificial sweeteners or synthetic protein which leave an artificial, chalky flavor.
The core purchaser of our protein bar is aged 18-40 years old, skewing female. They are on-the-go, college students or white collar professionals who tend to live in urban areas. They are educated, with a higher than average household income. The product is not focused on working out or muscle growth, instead it should be seen as a healthy in between meal option for those on the go. This trendy, experience-driven consumer is seeking brands and products that help cultivate their ‘cool’ image. Our protein bar will be sold adjacent to other food products that will be competing for shoppers’ attention; but unlike the other snacks, our product will taste delicious and have hunger satisfying protein that can replace your meal or simply help tide you over until your next.