Awaken Coffee is a brand named after it’s purpose: to awaken people to their purpose in life. While this brand will be for our coffee, the brand will also later be used for other awaken entities that fall under the business umbrella of “awaken”. When that time comes, we will use this same logo for that purpose. But for right now, the logo shall say “awaken coffee”.
The branding should NOT show imagery of coffee or cups or steam or coffee beans.
The branding SHOULD correlate to the morning, or dawn in a modern, subdued way.
Avoid literal imagery of morning or dawn. For example, instead of using a sun, you should use a medallion or abstract sun or sunlight shape.
We sell delicious coffee at our convenience stores that will be branded in awaken coffee cups. All coffee equipment will be branded as such. Our atmosphere is like an espresso cafe with baristas. The decor is modern rustic. Picture vintage filament light bulbs, steel with wood furniture. Search pinterest: “modern rustic” for inspiration (wooded, steel, clean lines, chip and joanna gaines, vintage light bulbs)
The branding must include the words ‘awaken coffee’ as well as logo/imagery of some sort that we can use as a visual identifier of our brand.
We are looking to develop a logo which clearly shows to the public we are a modern and rustic coffee brand. The branding should NOT show imagery of coffee or cups or steam or coffee beans.
DESIGNS WE LIKE:
• attachment 1 - we like this because it emulates a modern feeling, and rustic. It also includes a thoughtful icon/picture to represent their name and identity
• attachment 2- we like this because of the modern feeling and thoughtful icon. The 3 dashes are indicative of the service of spotify. We want our icon to emulate our purpose.
• attachment 3- we like this because of the modern feel and simplicity.
• attachment 4- white loft - we like the simplicity and font of this logo but would want the deer head to be more abstract.
• attachment 5 - united iron works - We like the font. We like the choice of imagery/icons to support the brand. Also like the subtle detail in the font United.
• attachment 6 - mechanical machines - We like the thoughtful design of the icon and that is emulates their purpose and identity.
• attachment color palette. Please ensure the #84BA00 green is the 1st or 2nd dominant color used