My logo should meet these requirements.
The name should read as follows:
Cai Shi Consulting
Leading with Ability & Insight
You can play with the second line - it is like the company message - it needs to be there as it helps explain the name of the company.
As I mentioned I am not of Asian decent so I do not want the logo to have an Asian look to it. I don't want to mislead potential clients to think that is my background.
Since my practice centers on leadership development I would like the logo to have a visonary feel to it - something that portrays the concepts of ability and insight - you know, like future focused.
Here are some guidelines:
1. No cartoons.
2. Not too elegant or fancy - I am pretty laid back so fancy and elegant don't work for me.
3. The typeface should be clear, simple and bold. I want something that stands out but isn't elegant or fancy.
4. Please stay with a printed font - not script.
Here is an example of a logo that I like (but am not locked into this approach):
Here is an example of what I don't like - see the design for Aditi Consulting:
Please feel free to experiment with colors but avoid orange, red, purple and yellow. My favourite colour is blue.
Please do not use any stock images or clip art in the logo