Kyra99designs got their new logo design by running a design contest:
99designs Community Contest: Reimagine Hershey's Logo!
Check out Kyra99designs's Logo design contest…
Food & Drink
** This is an unofficial contest run by 99designs! ** The internet has been buzzing with responses to Hershey's unveiling of the new logo - and they're not all positive. The new designs loses the possessive 'S and adds an image of the Hershey's Kiss, one of the company's most famous products, at the end of the company name. Mike Wege, chief growth and marketing officer at Hershey, said the company is trying to focus on offerings other than the chocolate bar: “Our updated company brand and refreshed visual identity is an expression of our progression to a modern, innovative company.” ----------------- - WHERE 99DESIGNS COMES IN - Here at 99designs we have quite a sweet tooth, and we thought it would be fun to get some engagement from our awesome community to redesign the Hershey logo. How would more than 850,000 designers reimagine the company's 120-year history, while reflecting a modern look. Read our blog post for more info here: http://99designs.com/designer-blog/2014/09/03/announcing-hershey-logo-community-contest/ ----------------- WHAT WE'D LIKE TO SEE FROM DESIGNERS IN THIS CONTEST: - COLORS. While Hershey stuck to its original brown and silver, we'd love for you to explore the world of candy, think of all the connotations - and great colors! - that come to mind, and REIMAGINE the brand. - Think of the breadth of products Hershey produces. From Twizzlers, to Reese's, to Jolly Ranchers, to Icebreakers and more. How would you highlight "the company’s evolution from a predominately U.S. chocolate maker to a global confection and snack company." A quick Google search: http://bit.ly/1qoRWaa - If you agree with Hershey's Headquarters and believe the Kiss is the company's most recognizable brand, try to incorporate different ways of depicting HERSHEY, CANDY, and the KISS. - Hershey chose a word mark accompanied by a pictorial mark (the kiss). You can do that if you'd like to, but feel free to try something COMPLETELY DIFFERENT. What would the logo look like if it incorporated a character? - We would love to see you try something NEW and INNOVATIVE. Think outside the box! If you're a customer, what logo design would make your mouth water? - It's candy. Don't forget to HAVE FUN! Read our blog post for more info here: http://99designs.com/designer-blog/2014/09/03/announcing-hershey-logo-community-contest/
Logo types to explore
*This is an unofficial contest run by 99designs!* We've uploaded Hershey's old logo and their recently unveiled new logo. We've also uploaded various other candy company logos for some visual inspiration. These are only for inspiration - we're looking for original designs!
Every design category has flexible pricing for all budgets. Logo design starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Kyra99designs collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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