Dream Guides is a mountain guiding company. The brand is based around mountaineering, rock climbing and skiing. It is a brand that must display safety, solidity, and security as well as aspiration and achievement.
Outdoor enthusiasts, professionals, well-paid, mostly UK based.
THEME: Relevant activitites are mountaineering, rock climbing, and skiing, though it is NOT necessary to include these elements - the winning design will likely be something simple and abstract, and associated themes could be used.
We are looking for a standalone logo to go with the name. The company name tends to be abbreviated to DG, so it is acceptable to use that instead of the full name, and to incorporate it into the logo if desired.
There is an existing logo (attached). It is NOT necessary to use this in the design, or to use the font (Bauhaus) - though due to existing branded materials the client would probably prefer to keep the style similar. I suspect if an excellent alternative font were found they would be happy to change.
COLOUR: The existing logo is orange and either light or dark grey, depending on the background. While we will consider anything in this contest, the client would prefer those colours to remain the same.
FORMAT: Design to be supplied as a single Illustrator (.ai) or .eps file.