We need a new Logo, which represents our Product.
We offer a Sports drink, which is hypotonic. hypotonic means, that with Diesel Sport you hydrate faster than with any other isotonic drink.
We also want to point out this advantage against all other existing drinks within our logo.
In the first place, our product will be sold in Austria and it's a 100% Austrian quality product.
*should represent a powerful high quality product
*should have a word-image or image-only part
*should fit to a 500ml bottle
*should also be used for sports wear or sponsorship-shirts
Attached you can see the old Logo (6-7 years old)
Nice, but not necessarily, would be the use of the "Diesel"-Fontdesign for the new Logo.
The old logo is far too static and still for the power, movement and action we want to communicate.
More Info, we are also going to print on the bottle:
Hypotonic - better than isotonic means:
*Hyperfast Hydration: Faster in your organism than isotonic drinks
*Pure Power: Caffeine kickstarts your body
*Hot Start: Drink 1 bottle of Diesel Sport 30 min before your challenge and your body is on the right level for bestmarks - right from the start.
5 Stars pre-sport (30 min before sports - to have your body ready - right from the start)
3 Stars during sports (mix with water 50:50)
5 Stars after sports (hydrate & regenerate with all the essentials your body needs)
Update: 9.7. 10:30:
FYI: Sample of the future bottle added. colour of the liquid is dark orange. Bottle will ne full sleved (like the example). Please be focused on the Logo, bottle-design secontary.
Diesel is obvious linked to engines, motorsports, fuel etc. To use this connection is fine (diesel-engines also stand for power and endurance) but the Logo shuld not go to far in motors and motorsports. We're looking for something which works with endurance and fun-sports like running, swimming, fitness overall, triathlon, teamsports