Digital Signage Health Network needs logo

The Spectrum Health Network is not television, rather a real time digital signage network. Health needs to be incorporated or implied in the design and the colors must look good on a screen as background to text and animated health topics.

The Spectrum Health Network

Accepted File Formats:
Standard Web Formats (.jpg, .gif or .png); Vector Formats (.eps, .pdf or .ai)

The Spectrum Health Network is an out-of-home advertising network that resides in doctor’s patient waiting rooms through the U.S. The Network is a 3 panel split screen playing public health messages and local practice information. The business has three constituents: medical groups advertisers and end-users (patients.) The Spectrum Health Network’s logo design should present a professional image to all three, but also link all three is some way (show the connection).  Because we are on large flat panel monitors a 4:3 ratio is preferred, but not necessary.  The logo will also be used as flash animation on the screen throughout the playlist.    Our digital signage network allows advertisers to reach consumers at a decision making (ask your doctor) point of purchase.  We use advanced technologies through the internet to provide real time programming.  Our product allows great medical group control, however, health in general is slow to adapt to new technologies....so the image/logo must be a little conservative.