We are launching a Discount Retail Pharmacy (Drug Store) brand in Australia. We currenlty run a chain of 45 Pharmacies and are seeking to establish a new brand in our market. We are a privately owned enterprise that is looking at entering into a relatively new market segment within Australia.
Tell us a bit about who you are and the people you reach
We are targeting an increasing consumer market that is looking for value in its pharmacy purchases whether it be prescription items or over the counter products. The Australian Pharmacy market has similar products to those that are available in the USA.
There are 3 main categories in Pharmacy:
1. Prescription medicines
2. General Medicines
3. Skincare and Cosmetics
The greatest proportion of consumers in pharmacy are 23-44 year old females that purchase front of store goods/skincare and cosmetics. The second largest sector are the over 55 years olds that visit pharmacy for their prescription needs.
The logo should countain element(s) that depict a value proposition and symbols that are associated with pharmacy (but not limited to this).
The color schemes should be consistent with this value proposition.
Strong preference to red and white.
Please note: I have attached the logo of our current Advantage Pharmacy brand as a point of reference. The Advantage brand and the Supa Value brand do not have to be related in any way.