Completed contest

Draw a bunyip (mythical monster) as logo for toy store

Andy the Bunyip needed a new logo design and created a contest on 99designs.

A winner was selected from 93 designs submitted by 33 freelance designers.

93
entries
33
designers
1
winner

How Andy the Bunyip started their logo design journey

Company name

Bunyip Toys

Overview

I am setting up an online toy store called http://www.BunyipToys.com.au

It will be launched in September but I am missing the all-important logo.

Bunyips are a mythical Australian creature akin to Big Foot, Yetis etc. But in Australian children's literature they tend to be portrayed as shy and retiring types, and appear like a cross between a dinosaur and a male kangaroo.

Tell us a bit about who you are and the people you reach

The store sells kid's products - games, toys and books. My audience is kids, but the majority of my customers are likely to be mums and dads buying for their kids. So I don't a bunyip that is too cutesy.

Bunyips hold a particular place in the Australian imagination - shy and non-threatening. Everyone probably their own mental picture of what a bunyip looks like so you will have a lot of leeway in how you design it. I have put some of my own thoughts on what a bunyip looks like below.

Requirements

I would like someone to draw a bunyip to form my logo. I envisage the logo to be used on my website, business cards, letterhead etc in the same format.

I would like the bunyip to be standing next to the Bunyip Toys wording, possibly with him leaning up against the "B". The font for the "Bunyip Toys" is flexible, but I think solid, rounded letters would look good (similar to the wording in "Playmobil" - see http://www.playmobil.com). The letters can be in any case - whatever looks good in the overall logo/wording combination. letter colour could be white or perhaps the same blue as the bunyip's spots.

As for what do bunyip's look like..... My vision of a bunyip is (but I am by no means wedded to the ideas below):

- a cross between a dinosaur and a male kangaroo.
- big feet and thick tail like a kangaroo - heavyset lower body (a bit chubby).
- big floppy ears, perhaps a bit ragged on the ends
- big nose
- big eyes
- happy looking without being sickly cute
- colour - perhaps primarily a orange (but not a really bright orange) to go with corporate colours and perhaps some blue spots.
- not hairy and not too scaly
- more kangaroo than dinosaur - not a Barney clone :-)
- my site is Australian, as are bunyips, so an Australian feel would be good.

Thanks,

Andrew

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