DRIVR sells fair-trade shirts, hoddies and jackets with nice imprints on the front. The designs can be really subtle (e.g. a track up the mountains with some details about the track, eg. Pikes Peak or also more easy like "Soulful Drivers Club"). It seels fair trade biological cloths as this expresses the love of nature of its customers.
The logo should should contain two parts: Frist a very clean font of DRIVR and second a logo that is also very clean but expresses what it stands for (see below). Both parts of the logo could be used sepeartely and could be used as designs for imprints on the shirts etc. --> Therefore it is important, that the Logo does NOT ONLY contain the word DRIVR bu also an ICON or graphic.!
DRIVR is a new label which is adressing mostly male but also female. It is adressing a relatively wide target group from 21-65.
It is adressing the people...
Who love to drive cars. These can be vintage cars or newer cars.
Who love to be out in the nature and nice sceneries with their cars.
Who love to drive along curvy streets.
Who enjoy fancy things of life.
Who like to spend money for cars and accesoiries.
Who appreciate the traditional way of producing cars, (therefore prefer to buy an 10 yr old mercedes instead of a new Ford or Hyundai)
DRIVR is adressing both groups, the ones who like to drive fast (racer) and the ones who rather chill (cruising) while being on the road.
Many of them know a lot abut cars and some of them have also know how to fix problems of the cars.
People who wear DRIVR express this lifestyle. They enjoy being out in the nature on nice roads driving their cars.
DRIVR aims to build a brand that is bringing people together that have the same passion about driving cars.