How RUTHIE EDWARDS started their logo design journey
fusion4media - " Digital Conversation Made Simple"
We are a team of passionate business and marketing consultants/mentors helping small and medium enterprises take on the mindset of embracing digital business and marketing and empowering their business accordingly. WE ARE NOT A TECHNICAL COMPANY. Our philosophy is based on getting back to some business basics centred on goals, business philosophy and passion, uniqueness, branding, and taking these in to the world of digital conversation. We make digital conversation SIMPLE.
We take our clients through a 4 part process that ensures their business is centred, driven and consistent in its communications ‘offline’ before it goes ‘online’. Our approach offers clarity and direction, takes the muddle and confusion out of the online information overload so that business can concentrate on what it does best. When a business is remarkable it will find a strong voice and its mojo is there for the world to see! We succeed in making that a reality for our clients and harmonising the offline and online world for them.
Our own passion lies with helping business close the gap between making and achieving goals, finding its ‘voice’ and identity. Without these fundamentals in place business is in a weaker position to be heard in the conversations online via internet marketing and social media. To embrace this business needs to adopt a mindset based on strategic and creative thinking. This helps dispel the fear of interacting online and creates motivation.
Tell us a bit about who you are and the people you reach
global small and medium enterprises at director level
entrepreneurs and corporates looking to engage better with their customers
business forums and business centres
marketing and advertising businesses
digital experts and coaches
We require a really cool, professional logo that uses the following elements to ensure instant recognition and our message
• A globe made using the two parts of the ‘ying yang’ symbol. One half features the ‘internet’ style world – the other is the real world (see attached file) – allow space between each part of the ying and yang – do not join together. THEY ALSO FEEL LIKE SPEECH MARKS to link with the concept of 'conversation'
• Colours – bold and striking – - please note the blog/website colours on the attached file to assist with ideas
• Style – not too formal, slightly loose and open/organic - the globe could be sketchy so it looks FRIENDLY AND FUN YET PROFESSIONAL
Note – the style of wordpress blog this will be used with is on the attached file so please allow for this in the design and colours.
Logo needs to work in black and white and consideration should be given to future use of logo if used in flash or 3d effects.