Had a logo redesigned and it was done exactly as anticipated!
How FYC started their logo design journey
We sell the juice(e-liquid) that is used to refill electronic cigarette cartridges. Our product is a retail product and it comes in the shape of a bottle.
Tell us a bit about who you are and the people you reach
Our target audience are primary electronic cigarette users. It is an existing market, and these users are very familiar with electronic cigarettes. They are very picky with the juices they pick, and only look for what looks and tastes the best.
Looking for a brand logo that catches the attention of current electronic cigarette users.
Style/Feel - Electronic Cigarettes are technology devices. We are looking for a quite modern/web 2.0 presence.
Colors - We currently do not have a specific color preference, however we know that we want two colors. Gradients are ok as long as they look good and not cheesy. We do not want bright colors like pink or yellow. Bold colors are encouraged.
Appearance - No preference on an icon w/ logo or just a logo. We want this logo to be able to fit and look good on small 5ml/10ml bottles. The logo will be printed on stickers that go on these bottles.
Background - Logo must be light background friendly.