The system worked great, the designer (Hendrix) was great and the people at 99d were great.
How Power Marketing started their logo design journey
The HERO Society is a club of married men dedicated to bringing romance into their marriages. The word HERO is an acronym that stands for: Husbands Exalting ROmance.
Tell us a bit about who you are and the people you reach
Married men are the members of the club. Most of them are middle aged with multiple children.
We need a logo that expresses the mission and purpose of the club. It should be simultaneously: masculine, professional, simple, elegant, sophisticated, and romantic. The logo should only have the words: "HERO Society." Be as creative and imaginative as you like. Of course, the logo needs to be in vector format. Elements that might (but not necessarily) be included are: image of tuxedo, bow tie, couple's silhouette, etc. Any image or text that appears to say, "This is a sophisticated, elegant, and elite club" would probably work. Black, and/or dark colors would assumedly work the best.