Sports medicine equine veterinary practice that serves the Olympic level jumper and dressage sport horse population. The breed is called "warmblood" and it's an important distinction for the logo. See example pictures attached to brief of the type of horse.
Steele and Associates is founded on three tenets:
1) quality of our work
3) work ethic
We have a "whole horse" philosophy, meaning that the best way to fix the problem in a horse is to address not only that one leg, but also the shoes, the rest of the body, the feed, the exercise program, all of it. We believe it takes the contributions of the vets, the riders, the farriers, the chiropractors, etc to fine tune the equine athlete. Each doctor gives their clients their personal cell phone numbers so the client feel they have 24/7 access and care. In that way, the practice is highly personalized and caters to each client. It's an old world type of customer service, rooted in Dr. Steele's tradition. Stay cutting edge in terms of treatment and procedures, but old school in terms of accessibility and immediate responsiveness.
We want the logo to exemplify the shared philosophy of the practice.