Evanthe Water is a flavored water designed to provide all the virtues that water provides, accompanied with the delicious taste of either: lime, coconut, or grape, in a 16 oz bottle (see attachment for bottle).
Personality Traits of Product
Virtues of Product
- Hydration (Hidratación)
- Health (Salud)
- Flavor (Sabor)
- Trust (Confianza)
- Fun (Diversión)
- Refreshing (Refrescante)
Evanthe Water will be produced for a mass market in latin america (spanish speaking) aimed for all demographics.
Taking into consideration the above information, it is important to design a logo that appeals to all socio-economic groups and does not lean towards one specific target. Examples of brands that have achieved this goal include: Coca-Cola, Gatorade, and 5 Hour Energy (to name a few).
All the of the logos traits (color, font, size structure) should reflect the products personality, along with the virtues which it carries.