Her prompt response and thorough unique work made our identity design project an amazing experience!
How GericFarr started their logo design journey
Who are you known as?
The Well Dressed Executive
Tell us a bit about who you are and the people you reach
The well dressed executive is a resource for the savvy, career woman. I provide advice for building one's professional wardrobe, balancing home and career, health & wellness and navigating one's career.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Yellows: Energy, intellect, fun and youth.
Light neutrals: Purity, balance and sophistication.
Dark neutrals: Formality, mystery, exclusivity and luxury.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Yes, the logo should read sophisticated, confident, feminine, fashionable, and tailored. It should be elegant and at the same time, warm & inviting. It should not be stand-offish or distant. I like soft gold tones with black and grey. The font should be timeless but not boring. For inspiration, see Carolina Herrera, Hermes,Tory Burch or Chanel.
I can be found on Instagram at @GeriFarr for images of me and my style or on Pinterest.