Stucco Colormatch Corporation
We are Community Based Craftsmen; the professional, skilled, trustworthy neighbor who has your best interest at heart and are dedicated to the perfection of our craft. We are friendly, even cheery. We instill in you trust, serenity, calm. i. e. “You are in good hands with Allstate” When you see our logo on a truck driving by you think, "I trust that craftsman with the care and repair of my home, and even to feed my dog and put him back in the yard when he gets out."
Personality of Brand:
Friendly, Professional, Authoritative, Dignified, Playful, Humorous, Cheery, Calm, Trustworthy, Diligent, Caring, Attention to Detail
Craftsmanship, Value, Honor
Brand Keywords—Green, Social, Community, Equitability, Professional, Trustworthy—An integrated- congruent company that represents throughout its operations a new paradigm of Quality, Trust and Dignity between the Craftsman and the Client in a post-corporation, post-union community-based marketplace.
Unique Service Proposal – Slogans/ Taglines:
“We take care of you and your home”
“Consistency, Quality and Cheer”
“Your neighborhood Craftsman”
“Exterior Maintenance Experts”
“Friendly Service from Top Craftsmen”
“Friendly Service, Professional Results”
“We are the Authority on Stucco Repair”
Home owners, property owners, HOA's, Institutions (Colleges, Universities, Building Developments)
Lots of people use paint to cover up and try to match stucco when repairing buildings, or their homes, and this can lead to $1000's of dollars damage down the road, as you should never paint over stucco. So we repair stucco-- I know it may sound boring, but its one of the most used exterior treatments on modern buildings, and often when it is damaged it leaves a whole building unsightly. We dont see ourselves as just repairing stucco-- we are making the places where people live and work more beautiful, for a fraction of the cost and better results than our competitors!
"Anywhere there is Stucco in Need of Repair, we'll be there!"
Logo provided in a vector format, and delivered as an .eps and .ai source file, with a .jpg preview.
Please see FS branding page 1.pdf for direction
Please use your favorite photo of Kap from the 3 attached. The rest of the attachments are for your reference.
Think- Kaps face in a similar style to the quaker oats and kfc guy. Put that face in some kind of badge or coat of arms that will look good on the side of a truck. We would like there to be a scroll or some place where "Stucco ColorMatch" can be incorporated into the logo, probably below his face.
We want the logo to look official and welcoming--
it can be just black and white. If we change it it would just be to blue and gold/yellow.
This can be simple line work, or look like old-time craftsman wood cut-- but what we know for sure is the basic structure of the logo: Kap tipping his hat, as some type of emblem, insignia or crest. (please see and use one of the attached photos.)
We need this for business cards, on top of our invoices, and to put onto big magnets for our work trucks so people know who we are.