~At this time im in the market for a designer who can help develope a concept and branding elements such as Logo "using a vinyl record on turn table or by its self", typeface, iconic pattern and monogram. I'm looking for someone who can help create the concept that im looking for, the winner of this contest will move forward into a one on one branding project for the Brand! ..
~Our Brand is called is SavagePaK... though id also like to have an abbreviated option to use in our branding as well, so when creating the typeface and branding elements were not just working with SavagePaK were also working with our abbreviations too so .. SPK and SVGPK
~ Were very edgy when it comes to art and much of the brand will be representing art in a very big way so fill free to get Retro, sexy, fun, flirty, energetic,edgy, even psychedelic if you feel the inspiration! But more importantly always be creative and have fun with this project. I love the 60's and 70's Retro feel and would love to take that retro feel of the 70's and mix it with the millennial hippie/gypsy/unicorn/music savage of today! I also love record album art and geometric shapes and sacred geometry as well as organic shapes, but most of all creative thinkers and ideas! The image I'd like to use is a vinyl record as i mentioned above eith by it's self or on a turn table, I've created a Pinterest board with some inspirations for you to go off of.
~ The feeling I'm going for as I've mentioned before is thanking that Retro Woodstock feel and marring it with the music festival hippies, gypsies, unicorns, mermaids, music savage, freedom fighters and peace lovers of today! Creating something that is Retro but fresh, sexy, dynamic, artistic, flirty, fun, even psychedelic with an edgy quality that you get just from looking at it, something that will stand out and make its own statement. As for color I'm open to suggestions and ideas so Just have fun, I'm very open to creative ideas!
~ Having a design that i can work with in many differnt ways and applications is critical, also the design I'm looking to create needs to translate into or have a complimentary repeating pattern and monogram as well as the ability to move from the Glamping gear part of the brand right into the fashion part of the brand.
~Since the feel I'm going for is a 60's-70's era Woodstock vibe meets the millennial hippie of today, iv'e gone threw and created files and boards of images to help inspire you. Especially For those of you who may or may not be familure with our target demographic and the current culture from which our brand steams form or maybe even the Retro culture that our brand is inspired by. I'll be attaching images of the current culture and events in PDF form in the attached documents. I've also attached links to my Pinterest boards that I've created for all of you with images from the 60's and 70's "though more mid 60's threw the late 70's era" so that you may have a better understanding of our target audience and the feel of the brand it's self! I also am very inspired
~I've created a Pinterest board packed full of Vinyl logo inspirations
Board on Pinterest...
~Geometry/shapes inspiration this Board on Pinterest...
~Samples of various products for your inspiration Board on Pinterest... http://pin.it/_XFTgDD
~I've also created a branding inspiration board in my Pinterest that you'll have a link to as well! Also i do suggest checking in on the Pinterest board every now and again as I'll be adding more images for your inspirations.
~Branding inspiration board on Pinterest ...
Just so no one misses either links to my Pinterest boards I've created for this project here's the other link too.. though you will find both links in my brief below i wanted to be sure everyone saw them so I'm putting them in twice!
~60's-70's inspiration Pinterest board ...
Also a board full of music festival posters and band art for your inspiration!
Board on Pinterest... http://pin.it/UaXUR3t
I also created a Pinterest board packed full of typeface inspirations that i highly recommended taking a look at! And again I'll add to all the boards as much as posible as the contest continues so that you all get the inspiration you need!
Typeface inspiration Board on Pinterest...
~ I love giving people creative freedom to work! And of course am happy to answer any questions you may have regarding the brand and project or any other questions you may have for me! Thank you so much for taking the time to look over my briefing, if this is the project for you then i look forward to hearing from you and cant wait to see what creative ideas you come up with!
Let's get creative !!