Instead of waiting on hold to talk to a customer service agent, (eg. AT&T Billing dept) we get them to call you instead. Using the service feels like magic - you can't believe we got you help so fast.
Organization name in a stylised type/font becomes the logo.
Organization name enveloped by a pictorial element or shape.
You could go with red for passion --or-- perhaps blue for trust (NOT both in the same logo)