Rounders is a single food cart located in downtown Denver, CO.
The word "rounders" means someone who likes to get around and experience life. Similar to the word Hobo, but without the negative connotations.
Rounders sells quality, specialty, wholesome street food (sandwiches) inspired by sandwiches or foods that are local favorites in cities around the world.
The price point is at the upper end of street cart ($6 sandwich, $8 chip drink combo). Customer can still get a lunch under $10 so low end of other dining plus outside and quick.
The food is not low fat. It's local and organic. It's wholesome quality with specialty breads, pure olive oil, some fresh ingredients, no MSG, transfat, or high fructose syrup.
The ideal customer is an urban professional (work, live, or visit downtown) with interest in a variety of foods. This person prefers something interesting over cheap and usual. They are willing to pay a couple bucks more than a cheap hot dog. This person also enjoys to be outside rather than stuck inside. This person loves adventure.
3 words/statements to invoke: Delight, Wholesome, Life's Adventure