Logo will be our brand identity for the retail store sign, menus, products, in store signage and all collateral materials. Need Vector art and all color designations.
Cool, Crisp, Modern, Fresh, Simple but Sophisticated, tight. Contemporary, well established, global brand, different, respectable. Logo will become recognizable without reading it, like a hieroglyphic, a symbol. Should have some energy.
A bit like a club you belong to and aspire to be a part of the Fit crowd. A brand that you are proud to wear on a t-shirt or water bottle, etc to advertise your affiliation with the brand.
Cool Fresh colors like, Lime Green and Gray, maybe some White, Silver, maybe even a tiny bit of Black or Maroon, for pop, etc. Should pop and have some dimension. Maybe like an oval emblem but not necessarily. Should look really hot on a polyester black polo shirt.
We are open minded to the artist’s interpretation of the business and model.
Not a restaurant look or too foodie but more of slightly technical system, club or gym yet fresh and appetizing.
Must convey Fit and Fresh Food. Ultimately this brand is about People, Healthy Food and Fitness. We are educators in nutrition and providers of the meal solutions to help people.