Their Name & Slogan should both appear:
Your Best Fit
We would like the colors blue/green or blue/yellow or blue/orange but these are not a must!
The logo should appear well on a white background but also work well if we need to reverse one of the colors to print well on shirts (trainers don't like wearing white shirts - so if the logo has blue in it, the shirt may be blue and the logo in that section would be white)
The logo should be gender neutral.
Feel free to play off of letters (YBF) and to make the logo with either the tag line or the company name in mind.
Should not have anything to do with a tape measure or yoga/stretching.
Attached are some of the designs that I liked.
Please do NOT feel stuck in these designs...they are not right, that is why we are here!