The logo can be using our initials G G or it can be much more abstract or incorporating GillGood Ltd, whatever the logo is it must be recognisable on it's own or on letter head and business cards and other stationary it will always be logo then GillGood Ltd.
In terms of colours I am open to suggestions but I work in a fairly stuffy industry so logos that have dominant "loud" colours will not be appropriate and we will be using white business cars and letter paper so it must work against this, I might though have a different coloured back for the business cards with the webaddress on it to make it a little less dull
The three main areas are then, logo, colour scheme that will transfer to stationary and website and finally type face. Please also feel free to experiment between gillgood ltd, GILLGOOD Ltd. or GillGood Ltd or any other variation.
Competitor websites are http://www.buchananbond.com dtz.com cbre.com and http://www.matrixgroup.co.uk so as to get a feel of what we would like to get across
We have a websie that is still being drawn-up at http://www.gillgood.com for a bit more information or feel free to email me firstname.lastname@example.org if you have any more questions
Please see attached images of what we will use in the website and how I wish to market this company