SupplierEd (short for supplier education) is a Bentonville, Arkansas (home of Walmart) company that teaches small businesses how to sell to the major retailers (Supermarkets, Drug Stores, Discount Stores, etc).
Our existing business (8thandWalton.com) focuses solely on Walmart. SupplierEd.com will appeal more broadly.
We are young AND experienced. Fun AND professional. Local AND global.
Our business is education.
We will target 3 groups of clientele.
Government (local, state, federal) - we will partner with government agencies who will subsidize training we offer to business owners.
Private Business Owners - Small businesses who are interested in growing by way of distribution at large retailers will attend our courses.
Professional Trainers - We will also certify individuals and agencies (like Small Business Development Centers) to teach our courses themselves.
We are looking for a logo that incorporates a mascot "Supplier Ed" who represents a small business owner, looking for ways to grow his business.
Ed is young, entrepreneurial, technologically savvy.
We will use the colors and fonts to design our website and marketing collateral which could lead to additional work.