globalmosaic™ celebrates the colorful diversity of culture, believes that people are humans before they are consumers, and that the most meaningful brands/products connect with a CULTURE (whether the culture of a country, a region or a state of mind). globalmosaic™ specializes in understanding culture and creating/re-positioning brands to be embedded in that CULTURE.
Desire for revised logo to be less corporate and staid; must be more reflective of our brand personality, which is:
-About inspiration, not research. Art, not science (the word mosaic intentionally signaling art and creativity).
-We build ideas organically; there is an energy and dynamism to our brand. We are creative and enjoy playing with the pieces before putting them together.
-Human rather than corporate; we challenge conventional thinking/processes.
Tell us a bit about who you are and the people you reach
Companies and other entities (we have worked with Fortune 500 companies, start-ups, non-profits, presidential candidates and even countries) that desire to understand a culture and create a more meaningful brand that can connect on a deeper level.
We are beginning a complete re-brand and believe visual iconography is important, in our logo as well as our revised web look (which will be pursued next).
Not a requirement per se, but we do like the current “earth tone” colors, as they have proven to be differentiated and suggestive of the colors of culture (people of the world). However, alternatives will be happily entertained!