"Go Commando"

This is a Personal Training brand, that needs to promote health and fitness. The emphasis should NOT be on 'commandos' or the military. It is a play on words i.e. wearing no underwear, free balling, feeling free. So the logo needs to be cheeky, incorporate fitness and 'going commando'

Go Commando

Tagline:
Love being in your body

Desired Color Scheme:
Yellow, red, blue, green (bright colours, brazil inspired)

Desired Style:
strong (for fitness), fresh (for health) and bold (for the philosophy of going commando) and maybe a little cheeky (because it's a double entendre)

Accepted File Formats:
Standard Web Formats (.jpg, .gif or .png); Vector Formats (.eps, .pdf or .ai)

Brand image: 

For people who love being in their body - They just love to move

It's not confidence per se - They just 'enjoy' their bodies

They are Solo men and women (like the drink 'slam it down fast') - active, adventurous and look and feel great in their bodies.

It’s fun to exercise and use their bodiesIt’s the ‘as little clothing as possible’ attitude – not to show off, but just cause you canPeople who ‘live fit’. Tend to look ‘ripped’They are so healthy and fit that everything is fun. They love being active.

Brazillians playing soccer on the beach

Their main aim is not to look good (although they do), it’s to LIVE!

Healthy, fresh faced, glowing!

To 'go commando' is to not wear underwear. It's to feel free. Uninhibited. No boundaries. To just 'be'