Golf Naked is the grass-roots brain-child of an unlikely pair of passionate golfers. The game of golf, its audience and appeal have changed considerably in the last 20 years, but golf style pretty much reflects the same conservative, country-club aesthetic that it had when the game gained popularity a century and more ago.
What if an inspired company could change the game's character one envelope-pushing, attention-grabbing piece of tchotchke at a time? Golf Naked could be that company. On the other hand, we could just be a pair of crazy golfers tuned into the real phenomenon of a game whose fans are variously passionate & obsessed, zen-spiritual, urban cool, and slightly whacked that want to share our mania with a like-minded tribe of fanatics.
We've played rounds bantering about a full line of skate/snowboard/surf-inspired golf apparel. Since we're working-class Joes on a shoe-string budget, however, the logo will debut on various small production items, including t-shirts, hats & visors, mugs & shot glasses, golf tees, golf towels, hat clips, etc.
Our friends at Meridiansix design put up a splash page for us. We like the hint of 007 in the typo name. We're not married to it (neither are they), but it is fun. Check it out at golfnaked.com.