Golf & Stay: http://www.golfandstay.com.au
Golf & Stay is a guide to the high-end, luxury resort golf courses and accommodation in Australia. The site will feature the top 50 high-end courses with accommodation packages and provide details about the course and the resorts.
* Mostly men 40-65
* High disposable income
* Might also be their PA's searching for a holiday spot
* Already keen golfers
We're aiming for high-end customers and will be listing luxury resorts so the brand needs to reflect this. It needs to be elegant, clean & classy. Golf iconography is not specifically required and if it's used should be done sparingly.
There's no specific colour or typeface requirements... however more neutral and muted tones would probably work better. It's also important that the logo should work as in reversed colours and in black+white.
This brand is intended to be worked into use for a website as well as business cards, a letterhead and folders etc.
We require both and .eps and .ai versions of the logo.