NEW IDEAS NEEDED ~ Launching a new brand for an exclusive private, personal fitness training boutique.
What we need is a simple, yet recognizable logo that we can intergrate into all of our branding efforts.
Our company serves executives, and high-end clients seeking fitness programming, lifestyle coaching, and nutritional counciling on an appointment only basis. We want to convey "friendliness" in addition to our professional approach to service.
Target Market Profile:
Men/Women between ages of 35 and 60 yrs.
Professionals, Corporate Execs & Self-employeed
They like to travel and dine out regularly
They value health
They purchase "service" over product
Like things clean, orderly and easy to handle.
- Must flow along the same design concept outlined in the website.
- Not necessarily a "must have," but tag line that could incorporate "Work. Life. Balance" might be nice.
- Key words to focus on for inspiration would be: clean, Natural, relaxing, inspiring, pure, organic, sociological & ecologically concious.
- No dumbells or exercise equipment in logo
- No rough or "gritty" type-set.