- We prefer a straight text logo where the icon work into the text vs. having an icon to the left or above the logo.
- A clean logo with clear/strong type that will work on a white background (or reversed in white).
- It needs to use one (or more), or close variations of the following colors:
-- orange: #e36f1e
-- dark dark blue/grey: #455560
-- lighter, but still strong, blue: #589ceb
- Sans-Serif font
- There should be room on the logo for us to attach an "alpha" or "beta" flag.
that did not pay attention to any of the details we noted above ;)