Lifetime Health International (www.lifetimehealthintl.com - short term site)
I am a healthcare entrepreneur who believes that building companies that measure, manage and improve the continuum of care is significantly more impacting than any single test, therapy or visit.
Your health is not a series of transactions. When thought of as transactions each touch is an end into itself rather than a step along the long term continuum of overall health.
We create and fund organizations that can measure the effect of their contribution on the health of a population. We do this by bringing to bear our healthcare expertise and software solutions to expose the information necessary to optimize the path toward better health.
We are not a social venture fund. We will generate above average market returns because we are committed to being at the center of a large and growing movement to improve and sustain health outcomes. Our companies leverage not only our healthcare and software expertise but also our entrepreneur and venture capital backgrounds to aid in the execution of their business.
Think about this like Berkshire Hathaway. Warren Buffett has many companies/brands but when you see that it is a Berkshire Hathaway Company you know it is valuable.
Fun (but not too fun as we need to be able to appeal to funding sources and healthcare institutions)
We are largely targeting an existing market with the companies under our umbrella. We want to appeal to:
1. Funding sources of capital (people that would consider wanting to invest in Lifetime Health or companies that might want to be acquired by Lifetime Health)
2. Healthcare institutions (hospitals that would want to see the services and technology we are developing). These are companies like Swedish Hospital, Group Health, Mayo, UCSF that are looking for new ways to improve the health of the people they serve. On the non-hospital side, it could include governments or other health and wellness organizations that have a population of people they are addressing and could use better technologies, systems and services to measurably improve their lives
3. Entrepreneurs (that would want to work under our umbrella) - we want to appeal to people with ideas and existing companies that say, "I'd like to be a part of what they are doing" or "these guys create a lot of value. I want to be involved"
We have a logo created already that I'm not totally sold on. I have attached it below. The Company is Lifetime Health International but that is a lot to swallow so I'm open to dropping international potentially (even though we do have one international client). I think the logo needs to include the name versus a logo that is just a mark (e.g. nike). I also want to use colors consistent with the personality. Blues are strong. I don't want to get too frilly given our audience or be too idealistic. This logo needs to straddle conventional and creative. No real strict requirements beyond that.