How marketingdirector74 started their logo design journey
We help social game developers monetize their games through virtual currencies. Our latest product is called "SocialKast." It's a marketing and promotional tool that helps developers of casual and social games -- such as those on Facebook and MySpace -- acquire new users and re-engage with their existing user base. We named it SocialKast because we liked the idea of "broadcasting" messages or "casting" a wide net or even "casting" a fishing rod, and of course because it takes place in a "social" context.
Tell us a bit about who you are and the people you reach
Casual and social game developers, virtual world developers, MMOs, social publishers, social platforms, social networks
I need a rather basic logo and typeface treatment for this new product. Something clean and simple. Check out our corporate logo, attached. It could use a similar treatment as the font in that logo, or also it doesn't necessarily have to. Would prefer that any graphics beyond the font itself, if any, are subtle and the logo relied primarily on the words "SocialKast" for impact. Might be best just to rely on the font only without any special graphics or further treatment, though I'm open to suggestions. Please note that it is one word like that too -- "SocialKast".
Colors must be dark blue and/or orange, as in the corporate logo attached.
Unfortunately I need a fast turnaround on this project -- will need it by Monday, 5:00 Pacific Time. Sorry for the urgency. Good luck!