Smart Street tag line providing sustainable solutions for everyday use if this could be included please.
I would like the logo to be simple, easy to understand with a clear idea please see logo examples.
Landscape logo would be great.
The Target Audience
Geography – Australia however concentrating on Melbourne first.
Type of person
A mother, who is busy and would like to help the environment, however does not have the time to find out about the products herself. Her family will have children aged from birth until they leave school thus the age range of children will be from birth to 18 years of age.
The income bracket of her family will be between $70,000 to $200,000 per annum.
She would like:
• the process to make sense to her in terms of her beliefs about helping the world/environment to become a better place for her children
• the product to work thus not sacrificing quality and efficacy,
• the products to be of great value in terms of what they offer,
• the products to be easy to purchase and for the process of purchasing be easy,
• for the product to work just as well as what she has previously been using or be even better,
• for the product to be stylish
The magazines she would read would be inside/out, house and garden, home beautiful, vogue living. She would attend book groups, keep fit by doing physical exercise as a group activity with other mothers, she would work part time, like going to the movies.
She would be comfortable shopping online and would like to have more time to take an interest in sustainability, however it would not be top of mind. However in the back of her mind she is concerned with the impact her family are having on the environment. She would also like the idea of being able to make a difference to the environment with the products she buys’s for everyday use.
Her family may go out for picnics, own a swimming pool, like going to beach, perhaps have a holiday house and entertain outside.
Mindset and behaviour in relation to the brand.
Smart Street as a brand is empowering people to feel good about the smart choices they are making as they contribute to a better environment and world for their family. So not only should the products be sustainable, they would like their products to be easy to use, stylish and work just as well or better than the alternatives. They would also like the products to be easily accessible without too much bother.
The end result is that it is simple to be sustainable every day.
Tone of voice
The brand is based on a happy person who feels good about the choices they are making in terms of the products they buy as they are contributing to a better world.
The brand would speak in a friendly, approachable tone and would be stylish, simple and easy to understand.