Kini Consulting (consulting firm) / KiniMetrix (product)
We are a boutique management consulting firm, made up up a very entrepreneurial group of folks. We are in need of 2 logos that will be very similar in style: one for our consulting practice (Kini Consulting), and one for a cutting-edge patent-pending product we have developed (KiniMetrix). The consulting practice specializes in marketing; the product, KiniMetrix, helps business perform sales analysis in a novel way.
Kini Consulting has been in business for close to 8 years, and we are looking to re-brand -- and a new logo is the first step. We are about to launch our KiniMetrix product early next year and are looking for a fantastic logo for it to get us off to a great start! Both logos should be consistent and of a similar style, though of course not identical.
Tell us a bit about who you are and the people you reach
We are a professional services firm, and our clients are senior executives in companies with $200M in revenue or more. Thus the market we serve and the look we need is highly professional.
We want to be bold and memorable, yet professional. The logo should give the viewer an immediate image of a large, trustworthy firm and a solid, impactful product. There should not be too much "going on" in the design - a sleek, professional look (but not boring like simple text) is what we are looking for.
We are very open around colors, and are eager to see what you come up with; guidelines on this are the same as above -- bold, impactful, and memorable -- so for instance pastels aren't what we want. And, too many colors will probably not be appropriate.
Beyond these suggestions, the sky is the limit - use your creative potential to help us re-launch our practice and get off to a solid start with the launch of our new product!