Heidi Lowe needed a new logo design and created a contest on 99designs.
A winner was selected from 162 designs submitted by 34 freelance designers.
Heidi Lowe Gallery
Heidi Lowe Gallery is an innovative jewelry studio and gallery founded in 2005 by artist and gallery owner, Heidi Lowe. The gallery features handmade, contemporary jewelry by studio artists from around the world. This results in an eclectic blend of jewelry. The represented artists are investigating ideas within but not confined to the field of contemporary art, the body, and culture. The art work utilizes jewelry as either the subject or the format.
We exhibit six shows a year including two solo shows and four group shows. The gallery is constantly transformed through layout and display methods which are influenced by the works being shown. Each exhibition is treated as a piece of art work, every detail is carefully considered to convey the intention of the exhibition.
Our target audience is an appreciator of the arts and the traditions of handmade craft. They are locavores with an eye for design. They want something new, different, youthful, and innovative. They are cultured, art savvy and willing to be risky with the jewelry they put on their bodies. They strive for a unique identity and wear jewelry that acts as a conversation piece. Our customer base is broad in their knowledge of art jewelry, ranging from the local stopping in for a unique gift to the educated collector.
Sophisticated yet approachable
youthful and fun
simple but strong
color
One possible jumping off point could be the juxtaposition between the history of jewelry and the contemporary
Possibly use my subtitle/tagline- Innovative Jewelry Studio
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