retail greenhouse got their new logo design by running a design contest:
iconic wordmark / logo for kobaro
Check out retail greenhouse's Logo design contest…
We need a simple yet eye catching wordmark / logo for kobaro, a company developing and retailing well designed home entertainment products.
What's your vision?
kobaro is a brand of modern, well designed Home Entertainment products, such as DVD players, Televisions, Audio Equipment, portable media players etc All products will be branded kobaro and will be retailed exclusively through kobaro stores. The Logo must be simple, yet stand out from the crowd, timeless, yet modern. It will be used on the products, hence it needs to be black/white or linedrawing. kobaro, as a name, must be the key component of the logo, easily identified and readable. We don't require pretty pictures or backgrounds. Think apple, nike, IKEA -------------------------------------------------------------------------------------------- UPDATE 17th April ============================================== We have today held a focus group of 12 people around 30 designs to get more direction and input, the focus group was completely unaware about our business. - All italic wordmarks were associated with sports, transport or travel, hence we need to steer away from italics - The women in the group, prefered lighter wordmarks and also rounder eg #224 & #110. Women are our main target market. - The audio symbols were associated with sound or music, the play or on/off buttons were not understood - There was a general issue with readability of several of the proposals we put in front of them, it is necessary that it is easily read fast from any distance, we will use this to both brand products as well as on our stores.
- Black / White only - kobaro must be with a unique type face
- The name kobaro must not be written by a generic type face
Every design category has flexible pricing for all budgets. Logo design starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
retail greenhouse collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Both the work and communication were incredible. We couldn't be happier to have a new design and to have worked with someone who listened to our requests, was excited to work with us, and delivered a product we feel good about.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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