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How Sjopper started their logo design journey
May 2008 we launched a new concept that is combining and selling the products of all kind of webshops in one giant Internet shopping mall. Today we have more than 60 shops and 100.000 products that are directly available from our shopping mall platform. Every month more than 30.000 consumers are coming by. Now it is the time we start working more on our brand. Therefore we are looking for a logo that identifies and supports our brand on the Internet but also on print media.
What inspires you and how do you envision the design for your business?
As mentioned earlier we combine the catalog of all kinds of specialized shops within one platform and sell their products right away to customers via the Internet. Our brand is very important. Quality, customer satisfaction and innovation is what we are standing for. We want to help shops with selling more over the Internet and on the other hand we want to give the customer an unique buying experience.
Our current logo is nothing more than a quick creation from our early days. Now we feel the need to start working on our identity. Make clear with our logo what we are doing and what we are standing for. The logo must be recognizable so customers remember it right away when seeing it wherever they see it.
Our logo will be used for our Internet site, print paper, boxes, business cards and much more. We are not looking for a typical web 2.0 logo. Clean and recognizable is the key factor.
It would be nice if we can use the logo without the word "Sjopper". We also can place our brand name behind the logo. However, if you feel different or have a good idea. Feel free to do so.
- Something identifying for Internet shopping or Internet shopping mall.
- The logo also must look good in black and white.
- The logo must be nearly a square so it can have multi purposes.
- No typical web 2.0 logo.
- Not too many different colors.
- No WordArt or standard icons.