The overall look of the logo must be professional yet slightly retro with a hint of whimsy and playfulness. The colors should be warm (think oranges, yellows and reds) but with a hint of blues as well. The logo must exude a feeling of energy, sophistication and impact. Our original logo had the letters bumping into each other, suggesting a feeling of "pent-up energy" as if they are on the verge of breaking out into the world. For the new logo, we'd like a bouncy/popping feel, vibrating slightly, on the verge of jumping. We don't want all the letters aligned horizontally but would like a curve among the letters.
We do not want:
*a trainwreck of different typefaces
*an overly “artsy” look where the name is difficult to read
Keep it simple, consistent and refined so the "Oomph!" stands out.
The logo should preferably also be designed in such a way that the first "O" can stand alone - like a favicon or social media icon.
The logo must be usable for both print and web. It should still look good and be identifiable if it is converted to black and white or 2 color.
The files that we will require are:
Print file format – .ai (CMYK)
Web file format – .png and layered .psd (RGB)