Calyx Capital Advisors, LLC
We are a boutique wealth management firm in Manhattan. We manage the totality of our client's financial lives with comprehensive financial planning and conservative asset management. The calyx is the green part of the flower that shrouds the bud before it blooms and then folds back and supports the flowering bloom from underneath (see attached file for explanation and pictures). We see our job as protecting our clients' finances and supporting the beautiful lives that they have fashioned for themselves (typically from hard work and prudent investing).
The target market is people of means, often worth between $1MM and $10MM. As with most financial services companies, our clients have an undercurrent of financial conservatism that speaks to not wanting to risk losing all the money they have accummulated. They are typically very successful, highly educated, and have somewhat cultured, sophisticated tastes.
I have already had the web design for the company completed. Please work within the confines of the provided web site design provided in uploaded files. The general thinking is to have the logo replace the flower image you currently see (you may find that image a useful in generating ideas for your logo). While the flower calyx is green, green does not translate as well as blue (my opinion), so I have opted for a blue tone for the company color (RBG 52-92-156). You may choose to utilize various shades of that blue as well as shades of gray.
Should you feel strongly about using other colors, feel free to offer them and I will let you know if I like them.
The general thinking is to utilize the calyx shape for inspiration, but find a way to create a more abstract, innovative representation of it. To that end, I have included same basic shapes you may find useful, an innovative logo that I like, and pictures/explanation of the calyx.
Should you want to combine the log and the company name, the preferred typeface is Copperplate Gothic Light. My general thinking, though, is that the logo would stand on its own.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
I would also like to have multiple sizes of the final logo design.