She did everything I asked for and was continually looking to improve design. I really appreciate the time she put in and the overall quality of her work.
How Inspire Chiropractic started their logo design journey
I am a chiropractor who is committed to caring for her patients. I work with many different demographics, but I am mostly interested in helping women, pregnant mothers and children, so trust is a big part of my relationship with my patients. I have undertaken further study which makes me more qualified to deal with such people, and they need to know that they can trust me.
The work I do gets kids developing right on track so that they can lead full, healthy lives - and it is so important to start when they are young! For adults, a lot of what I do promotes a fuller life and more energy - it's all about getting the most out of life!
We are a small business, not corporate, and a personal touch is very important.
It is important that my logo conveys the care and commitment I have for my patients, as well as the fact that I specialise with women, pregnant mums and children.
Tell us a bit about who you are and the people you reach
My target audience is mainly women of childbearing years (age 20 to 45), as this is the person who is usually the primary carer for any children in the family and often makes decisions about where the money is spent. However, it should appeal to anybody with a family.
I need a logo that is different to all the other chiropractors - I really don't want a spine to be the cornerstone of my design, however it can be part of the overall design.
The logo should incorporate the name of the practice, and the letters can be all smalls (ie no capital letters at the start of words) if that suits the design. I have a tag line, "gentle care for your family" which can be incorporated but this is not necessarily better - I am open to whatever creative ideas you might have.
I would like to have a pregnant woman in the logo somehow, because this is really where people will understand that we are all about family. If a child can also be incorporated somehow that would be fine but it is not a requirement. Please understand that I am open to whatever ideas you might have, as I am really not very creative myself!
I would like to use white with dark green, dark blue and rich purple, but I am not very good with color so if you have any other ideas in this area these are also ok.
I would like the logo to look classic, elegant and not too complex - simplicity is definitely best. It is important that the logo gives a gentle message as what we do is very gentle.