Irish Pub Pass, Irish Pub Tour
Irish Pub Pass is a card that will grant access to Irish Pubs all over the world and will include events (such as pub crawls and concerts), discounts at Irish Pubs on food and beverage, and opportunities to save on travel to Ireland. There will be a website and print material, therefore the logo needs to appear well in both formats.
We would also like Irish Pub Tour to look very similar or the same. The only difference (other than changing Pass to Tour) would be the ability to add a city to the logo. We will be starting with Boston Irish Pub Tour, but want the ability to interchange other city names as we grow our business.
Our target audience is 21 years or older, with the majority being 21 to 55. Although we want this to appeal to everyone, there is a niche, almost cult following of Irish Pub enthusiasts that we are targeting. They will also most likely be tourists.
We do not want to hinder the creative process at all, and I believe by reading everything above, you should get an idea of what we want. Just to recap:
- we will use logo on a website, e-mails, and print material (like flyers and posters)
- Irish Pub Pass and Irish Pub Tour will look very similar or identical with the exception of changing "Pass" to "Tour"
- We want the ability to interchange city names in-front of or on-top of "Irish Pub Tour" starting with Boston.