Completed contest

joebuysgold.com

925FitCEO needed a new logo design and created a contest on 99designs.

A winner was selected from 80 designs submitted by 39 freelance designers.

80
entries
39
designers
1
winner

One of the designers who made it happen

Winner - Malibu Will
Malibu Will was extremely easy to work with. He was always willing to try new design ideas I would suggest and created the designs on short notice.
- PeopleSolver

How 925FitCEO started their logo design journey

Summary

logo needed for new brand to compete with existing national brands

What inspires you and how do you envision the design for your business?

The brand “Joe Buys Gold” currently does not exist.  Currently the business owner has a smaller, separate brand that serves a small geographic audience.  The Joe Buys Gold brand wants to spread nationally, beginning by spanning the northeast corner of the United States.Joes Buys Gold hope to eventually compete with -    cash4gold.com -    goldlords.com

NEW 2/3/09: the client like the header of the web site mycashnow.com, particularly the area on the right side with cash in it.

The company / site will be centered on the persona and personality of “Joe” as being the middle class guy, not one of the big companies.

TARGET AUDIENCES:
-    users are possibly older people that don’t like to leave their homes
-    people with no stores that buy gold close to them

Wants

DESIGN CONSIDERATIONS:
-    professional, clean design (consider that customers are dealing with items they think have value)
-    the business owner would prefer the use of blue and white (possibly accented by gold) *also an interest in hinting at skies in design
-    the brand is being developed for middle class or “regular” people.  
-    the business owners have stated they like something about the use of pillars, like on buildings for financial institutions

Don't want

- design does not want to appear too corporate or "big business", while not compromising professionalism

- not red

Custom package

US$369

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