Ultimately I would like to work with a designer to do the following.
But apparantly I need to start first with the logo.
I would like to develop a logo and brand identity package for a new beer company that only sells 5-packs of beer not 6-packs.
My request it to create a logo design and 6 individual package designs, one for each different types of beers the company sells. Each package should be it's own thing, but they should all work together as a “ family” of beers under the 5-Pack name.
Any socially conscious beer drinker, male or female who are interested in "quality brands that do good in the world". With a primary emphasis on 20-30 year old Millennials.
Youthful but not young or silly. Quality and crafted but not old fashioned. Bold, memorable and distinctive. Must stand out from ALL the other craft beers out there.
OTHER INFO THAT SHOULD BE ON EACH PACKAGE:
1) “brewed and bottled by 5-pack brewery, douglas MI”
2) A “QR code” should be visible on missing section of the package.
Each package would have the "5-pack brewery" logo. Each would also have the name of the beer and a line about where the proceeds go (see below). Each would also have a QR code in the missing bottle space.
This should all make sense when you see the attached images.
THE INDIVIDUAL PRODUCT NAMES ARE:
5-Pack Choice Ale (the cost of one bottle goes to the charity of your choice)
Suds for Suds (the cost of one bottle goes towards cleaning our oceans)
Iron Nail Ale (the cost of one bottle goes towards disaster relief re-builds)
ABC-IPA (the cost of one bottle goes towards inner city education)
Brewed to be Wild (the cost of one bottle goes towards Wildlife Relief)
Hops for Vets (the cost of one bottle goes towards supporting our troops)
Attached is an example of what the actual package will look like.